{"id":38620,"date":"2026-07-15T09:59:15","date_gmt":"2026-07-15T09:59:15","guid":{"rendered":"https:\/\/lacolombeplus.net\/?p=38620"},"modified":"2026-07-15T10:17:46","modified_gmt":"2026-07-15T10:17:46","slug":"communication-le-burkina-faso-lance-son-premier-grand-concours-dexcellence","status":"publish","type":"post","link":"https:\/\/lacolombeplus.net\/index.php\/2026\/07\/15\/communication-le-burkina-faso-lance-son-premier-grand-concours-dexcellence\/","title":{"rendered":"Communication : le Burkina Faso lance son premier grand concours d’excellence, ZAMA D’OR"},"content":{"rendered":"

Le Minist\u00e8re de la Communication, de la Culture, des Arts et du Tourisme (MCCAT) a proc\u00e9d\u00e9, ce matin, 14 juillet 2026 \u00e0 Ouagadougou, au lancement officiel de la toute premi\u00e8re \u00e9dition du concours national d’excellence en communication et publicit\u00e9 d\u00e9nomm\u00e9 \u00ab ZAMA D’OR \u00bb. L’annonce a \u00e9t\u00e9 faite lors d’une conf\u00e9rence de presse tenue en pr\u00e9sence des acteurs du secteur.<\/strong><\/p>\n

\"\"
B\u00e8tamou Fid\u00e8le Aymar TAMINI, Secr\u00e9taire g\u00e9n\u00e9ral du MCCAT<\/figcaption><\/figure>\n

Anim\u00e9e par le Secr\u00e9taire g\u00e9n\u00e9ral du MCCAT, B\u00e8tamou Fid\u00e8le Aymar TAMINI, cette initiative vise \u00e0 instituer un cadre national de reconnaissance et de promotion de l’excellence dans les m\u00e9tiers de la communication et de la publicit\u00e9.<\/p>\n

Un nom qui honore l’histoire<\/h2>\n

Le choix du nom n’est pas fortuit. \u00ab ZAMA \u00bb renvoie \u00e0 la toute premi\u00e8re entreprise de publicit\u00e9 cr\u00e9\u00e9e au Burkina Faso, reconnue en son temps pour la qualit\u00e9 de ses \u0153uvres et son professionnalisme avant-gardiste. En s’appropriant ce nom, le Minist\u00e8re entend relier les g\u00e9n\u00e9rations et rappeler aux cr\u00e9atifs d’aujourd’hui qu’ils sont les h\u00e9ritiers d’une longue tradition d’excellence.<\/p>\n

Combler un vide institutionnel<\/h2>\n

Selon les organisateurs, le pays ne disposait jusqu’ici d’aucun cadre structur\u00e9 de reconnaissance d\u00e9di\u00e9 sp\u00e9cifiquement aux m\u00e9tiers de la communication et de la publicit\u00e9. Le concours \u00ab ZAMA D’OR \u00bb, institu\u00e9 par arr\u00eat\u00e9 minist\u00e9riel, ambitionne de combler cette lacune en stimulant l’\u00e9mulation entre professionnels, en encourageant les meilleures pratiques et en renfor\u00e7ant le respect des normes \u00e9thiques et d\u00e9ontologiques du secteur.<\/p>\n

Qui peut concourir ?<\/h2>\n

Peuvent postuler les agences de communication l\u00e9galement agr\u00e9\u00e9es par l’autorit\u00e9 de r\u00e9gulation, ainsi que les professionnels de la communication internes des organismes publics, parapublics et priv\u00e9s (DCRP, SCRP, charg\u00e9s de communication ou marketing). Les \u0153uvres, publi\u00e9es ou diffus\u00e9es entre le 1er janvier et le 31 d\u00e9cembre 2025, peuvent \u00eatre produites en fran\u00e7ais ou dans les langues nationales (moor\u00e9, dioula, fulfuld\u00e9, gulmanc\u00e9ma), accompagn\u00e9es d’une note de pr\u00e9sentation en fran\u00e7ais.<\/p>\n

Six cat\u00e9gories pour les agences, trois pour les communicants internes<\/h2>\n
\"\"
Les journalistes et les communicateurs ont marqu\u00e9 ce temps fort par leur pr\u00e9sence.<\/figcaption><\/figure>\n

Le concours couvre l’ensemble des sp\u00e9cialit\u00e9s du secteur : cr\u00e9ation t\u00e9l\u00e9visuelle, cr\u00e9ation radiophonique, cr\u00e9ation graphique, presse \u00e9crite, presse en ligne et m\u00e9dias sociaux pour les agences ; campagnes institutionnelle, commerciale et de changement de comportement pour les professionnels internes.<\/p>\n

D\u00e9p\u00f4t des candidatures du 20 juillet au 3 ao\u00fbt<\/h2>\n

Les dossiers seront re\u00e7us du 20 juillet au 3 ao\u00fbt inclus, de 8h \u00e0 15h30, \u00e0 la Direction G\u00e9n\u00e9rale de la Communication et des M\u00e9dias, au 5\u00e8me \u00e9tage du b\u00e2timent R+11 de la zone ZACA. Les \u0153uvres physiques devront \u00eatre soumises sur deux cl\u00e9s USB distinctes, tandis que les contenus de presse en ligne et m\u00e9dias sociaux devront \u00eatre envoy\u00e9s \u00e0 dgcm@communication-culture.gov.bf.<\/p>\n

Quatre jurys ind\u00e9pendants, compos\u00e9s de professionnels du secteur, \u00e9valueront les candidatures. Afin de garantir la cr\u00e9dibilit\u00e9 du concours, aucune distinction ne sera attribu\u00e9e aux \u0153uvres ayant obtenu une note inf\u00e9rieure \u00e0 14\/20. Les laur\u00e9ats seront r\u00e9compens\u00e9s le 9 octobre 2026, \u00e0 l’occasion de \u00ab La Nuit du Communicateur \u00bb, organis\u00e9e en marge des Universit\u00e9s Africaines de la Communication de Ouagadougou (UACO), pr\u00e9vues du 7 au 9 octobre 2026.<\/p>\n

Une cons\u00e9cration lors de \u00ab La Nuit du Communicateur \u00bb<\/h2>\n

Les laur\u00e9ats seront c\u00e9l\u00e9br\u00e9s lors d’une soir\u00e9e de gala baptis\u00e9e \u00ab La Nuit du Communicateur \u00bb, au cours de laquelle seront remis les troph\u00e9es ZAMA D’OR, les prix sp\u00e9ciaux et les troph\u00e9es d’honneur.<\/p>\n

Le Minist\u00e8re a par ailleurs lanc\u00e9 un appel aux annonceurs, chefs d’entreprise et partenaires techniques et financiers \u00e0 s’associer \u00e0 cette premi\u00e8re \u00e9dition en tant que sponsors.<\/p>\n

R\u00e9pondant aux questions des journalistes, le Secr\u00e9taire g\u00e9n\u00e9ral a indiqu\u00e9 que le \u00ab ZAMA D’OR \u00bb marque la relance d’une distinction exclusivement d\u00e9di\u00e9e aux m\u00e9tiers de la communication, avec une organisation sp\u00e9cifique et des jurys compos\u00e9s de professionnels du secteur. Il a \u00e9galement pr\u00e9cis\u00e9 que des partenaires pourront accompagner le Minist\u00e8re, notamment pour le financement des prix sp\u00e9ciaux.<\/p>\n

Autre temps fort de cette rencontre<\/h2>\n
\"\"
Salifou OUARMA, Directeur g\u00e9n\u00e9ral de la Communication et des M\u00e9dias.<\/figcaption><\/figure>\n

Le Directeur g\u00e9n\u00e9ral de la Communication et des M\u00e9dias, le camarade Salifou OUARMA, a d\u00e9voil\u00e9 l’identit\u00e9 visuelle ainsi que le slogan retenus pour le concours. \u00c0 cette occasion, un appel a \u00e9t\u00e9 lanc\u00e9 aux professionnels des m\u00e9dias afin qu’ils s’impliquent activement dans la promotion du \u00ab ZAMA D’OR \u00bb et accompagnent la mobilisation de l’ensemble des acteurs du secteur.<\/p>\n

Dramane FAYAMA<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Le Minist\u00e8re de la Communication, de la Culture, des Arts et du Tourisme (MCCAT) a proc\u00e9d\u00e9, ce matin, 14 juillet 2026 \u00e0 Ouagadougou, au lancement officiel de la toute premi\u00e8re \u00e9dition du concours national d’excellence en communication et publicit\u00e9 d\u00e9nomm\u00e9 \u00ab ZAMA D’OR \u00bb. L’annonce a \u00e9t\u00e9 faite lors d’une conf\u00e9rence de presse tenue en…<\/p>\n","protected":false},"author":6,"featured_media":38624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2,80,3],"tags":[273,274,272],"class_list":["post-38620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-culture","category-rimtaaba","tag-communicateurs","tag-mccat","tag-zama-dor"],"yoast_head":"\nCommunication : le Burkina Faso lance son premier grand concours d'excellence, ZAMA D'OR - WordPress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lacolombeplus.net\/index.php\/2026\/07\/15\/communication-le-burkina-faso-lance-son-premier-grand-concours-dexcellence\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communication : le Burkina Faso lance son premier grand concours d'excellence, ZAMA D'OR - WordPress\" \/>\n<meta property=\"og:description\" content=\"Le Minist\u00e8re de la Communication, de la Culture, des Arts et du Tourisme (MCCAT) a proc\u00e9d\u00e9, ce matin, 14 juillet 2026 \u00e0 Ouagadougou, au lancement officiel de la toute premi\u00e8re \u00e9dition du concours national d’excellence en communication et publicit\u00e9 d\u00e9nomm\u00e9 \u00ab ZAMA D’OR \u00bb. 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