{"id":37913,"date":"2026-05-22T17:57:37","date_gmt":"2026-05-22T17:57:37","guid":{"rendered":"https:\/\/lacolombeplus.net\/?p=37913"},"modified":"2026-05-22T17:57:37","modified_gmt":"2026-05-22T17:57:37","slug":"lonab-le-jeu-au-service-de-la-nation-au-coeur-de-la-responsabilite-societale","status":"publish","type":"post","link":"https:\/\/lacolombeplus.net\/index.php\/2026\/05\/22\/lonab-le-jeu-au-service-de-la-nation-au-coeur-de-la-responsabilite-societale\/","title":{"rendered":"LONAB: Le Jeu au Service de la Nation, au C\u0153ur de la Responsabilit\u00e9 Soci\u00e9tale"},"content":{"rendered":"<p><strong>Dans un Burkina Faso en qu\u00eate de coh\u00e9sion, de stabilit\u00e9 et d\u2019innovations sociales, certaines institutions publiques se distinguent par leur capacit\u00e9 \u00e0 conjuguer performance \u00e9conomique et engagement citoyen. La Loterie Nationale Burkinab\u00e8 (LONAB) incarne parfaitement ce double r\u00f4le. Cr\u00e9\u00e9e le 10 mai 1967 et \u00e9rig\u00e9e en entreprise d\u2019\u00c9tat en 1994, elle n\u2019est pas seulement un op\u00e9rateur de jeux de hasard. Son slogan \u2013 \u00ab Les lots aux heureux gagnants, les b\u00e9n\u00e9fices \u00e0 la Nation enti\u00e8re \u00bb \u2013 illustre une philosophie simple et puissante : redistribuer les gains au service du d\u00e9veloppement national.<\/strong><\/p>\n<p>La LONAB a su moderniser son portefeuille de produits tout en restant fid\u00e8le \u00e0 sa mission sociale. Des jeux embl\u00e9matiques comme le\u00a0<strong>PMU\u2019B<\/strong>, la\u00a0<strong>Tombola Minute Plus<\/strong>\u00a0ou encore\u00a0<strong>T\u00e9l\u00e9-Fortune<\/strong>\u00a0g\u00e9n\u00e8rent des ressources qui sont r\u00e9investies dans des secteurs prioritaires : sant\u00e9, \u00e9ducation, culture, sport et infrastructures communautaires. Cette strat\u00e9gie, alli\u00e9e \u00e0 une gestion rigoureuse, permet de transformer l\u2019activit\u00e9 ludique en levier concret de progr\u00e8s social. Les impacts de cette politique sont tangibles. Dans le domaine de la sant\u00e9, la LONAB a financ\u00e9 la construction de maternit\u00e9s et de centres de sant\u00e9, ainsi que l\u2019\u00e9quipement d\u2019h\u00f4pitaux, facilitant l\u2019acc\u00e8s aux soins pour des milliers de femmes et d\u2019enfants. Dans l\u2019\u00e9ducation, ses investissements vont des infrastructures scolaires aux biblioth\u00e8ques communautaires, en passant par des dons de mat\u00e9riel p\u00e9dagogique et l\u2019attribution de bourses d\u2019excellence. Sur le plan culturel, elle reste un partenaire historique du\u00a0<strong>FESPACO<\/strong>, de la\u00a0<strong>Semaine Nationale de la Culture<\/strong>\u00a0et d\u2019innombrables festivals locaux, contribuant \u00e0 pr\u00e9server et valoriser l\u2019identit\u00e9 culturelle du pays. Quant au sport, la LONAB soutient des comp\u00e9titions majeures comme le\u00a0<strong>championnat national de football<\/strong>\u00a0et le\u00a0<strong>Tour cycliste du Faso<\/strong>, tout en encourageant l\u2019\u00e9mergence de jeunes talents. Cet engagement multidimensionnel fait de la LONAB un acteur cl\u00e9 de la coh\u00e9sion nationale. Chaque projet financ\u00e9 est pens\u00e9 comme un investissement dans le bien-\u00eatre collectif, renfor\u00e7ant le lien entre l\u2019entreprise et la soci\u00e9t\u00e9 burkinab\u00e8.<\/p>\n<p><strong>Gouvernance responsable, proximit\u00e9 territoriale et communication citoyenne<\/strong><\/p>\n<p>La force de la LONAB repose aussi sur son organisation interne. Son r\u00e9seau d\u00e9centralis\u00e9, compos\u00e9 de trois directions r\u00e9gionales et de nombreuses agences locales, lui permet de rester proche des citoyens et des r\u00e9alit\u00e9s de terrain. Cette structure facilite l\u2019identification des besoins prioritaires et l\u2019adaptation des interventions aux sp\u00e9cificit\u00e9s r\u00e9gionales. La gouvernance de l\u2019entreprise s\u2019appuie sur des valeurs fortes :\u00a0<strong>professionnalisme, int\u00e9grit\u00e9, solidarit\u00e9, innovation et responsabilit\u00e9<\/strong>. Ici, la Responsabilit\u00e9 Soci\u00e9tale des Entreprises (RSE) n\u2019est pas un concept ajout\u00e9 a posteriori, mais une dimension intrins\u00e8que de la culture d\u2019entreprise. Chaque agent, chaque direction r\u00e9gionale est mobilis\u00e9 pour r\u00e9pondre aux attentes sociales et \u00e9conomiques des Burkinab\u00e8, traduisant la mission de la LONAB en actions concr\u00e8tes.<\/p>\n<p>Consciente que la visibilit\u00e9 de ses actions renforce la confiance et l\u2019adh\u00e9sion du public, la LONAB d\u00e9veloppe une strat\u00e9gie de communication citoyenne ambitieuse. Elle pr\u00e9voit notamment une pr\u00e9sence r\u00e9guli\u00e8re dans la presse \u00e9crite, digitale et audiovisuelle, ainsi que des collaborations avec des m\u00e9dias engag\u00e9s comme\u00a0<strong>La Colombe Plus<\/strong>, afin de mettre en lumi\u00e8re les visages, les histoires et les impacts humains de ses investissements. En int\u00e9grant la communication \u00e0 sa strat\u00e9gie RSE, l\u2019entreprise valorise non seulement ses r\u00e9alisations, mais contribue aussi \u00e0 inspirer d\u2019autres acteurs publics et priv\u00e9s \u00e0 suivre cet exemple de redistribution solidaire.<\/p>\n<p>Dans un contexte marqu\u00e9 par des d\u00e9fis s\u00e9curitaires et \u00e9conomiques, la\u00a0<strong>LONAB<\/strong>\u00a0demeure un rep\u00e8re de stabilit\u00e9, de justice sociale et d\u2019espoir collectif. Son mod\u00e8le prouve qu\u2019une entreprise publique peut \u00eatre \u00e0 la fois performante et profond\u00e9ment ancr\u00e9e dans l\u2019int\u00e9r\u00eat g\u00e9n\u00e9ral. \u00c0 travers ses investissements dans la sant\u00e9, l\u2019\u00e9ducation, la culture et le sport, elle d\u00e9montre que chaque mise n\u2019est pas seulement un acte de jeu, mais aussi un geste de solidarit\u00e9 nationale. Plus qu\u2019un op\u00e9rateur de jeux, la LONAB est un moteur d\u2019\u00e9conomie solidaire, une institution citoyenne qui incarne l\u2019id\u00e9e qu\u2019\u00ab en gagnant pour soi, on gagne aussi pour le pays \u00bb. Dans un prochain dossier,\u00a0<strong>La Colombe Plus<\/strong>\u00a0plongera au c\u0153ur des projets embl\u00e9matiques financ\u00e9s par la LONAB, pour donner la parole aux b\u00e9n\u00e9ficiaires et mesurer l\u2019empreinte r\u00e9elle de cette entreprise dans la vie quotidienne des Burkinab\u00e8.<\/p>\n<p style=\"text-align: right;\"><strong>La r\u00e9daction<\/strong><\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>Dans un Burkina Faso en qu\u00eate de coh\u00e9sion, de stabilit\u00e9 et d\u2019innovations sociales, certaines institutions publiques se distinguent par leur capacit\u00e9 \u00e0 conjuguer performance \u00e9conomique et engagement citoyen. La Loterie Nationale Burkinab\u00e8 (LONAB) incarne parfaitement ce double r\u00f4le. Cr\u00e9\u00e9e le 10 mai 1967 et \u00e9rig\u00e9e en entreprise d\u2019\u00c9tat en 1994, elle n\u2019est pas seulement un&#8230;<\/p>\n","protected":false},"author":6,"featured_media":37914,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[],"class_list":["post-37913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LONAB: Le Jeu au Service de la Nation, au C\u0153ur de la Responsabilit\u00e9 Soci\u00e9tale - WordPress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lacolombeplus.net\/index.php\/2026\/05\/22\/lonab-le-jeu-au-service-de-la-nation-au-coeur-de-la-responsabilite-societale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LONAB: Le Jeu au Service de la Nation, au C\u0153ur de la Responsabilit\u00e9 Soci\u00e9tale - WordPress\" \/>\n<meta property=\"og:description\" content=\"Dans un Burkina Faso en qu\u00eate de coh\u00e9sion, de stabilit\u00e9 et d\u2019innovations sociales, certaines institutions publiques se distinguent par leur capacit\u00e9 \u00e0 conjuguer performance \u00e9conomique et engagement citoyen. La Loterie Nationale Burkinab\u00e8 (LONAB) incarne parfaitement ce double r\u00f4le. Cr\u00e9\u00e9e le 10 mai 1967 et \u00e9rig\u00e9e en entreprise d\u2019\u00c9tat en 1994, elle n\u2019est pas seulement un...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lacolombeplus.net\/index.php\/2026\/05\/22\/lonab-le-jeu-au-service-de-la-nation-au-coeur-de-la-responsabilite-societale\/\" \/>\n<meta property=\"og:site_name\" content=\"WordPress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/profile.php?id=61589477078953\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-22T17:57:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lacolombeplus.net\/wp-content\/uploads\/2026\/05\/LONAB-SiegeUNE.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"474\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Dramane FAYAMA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dramane FAYAMA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/lacolombeplus.net\\\/index.php\\\/2026\\\/05\\\/22\\\/lonab-le-jeu-au-service-de-la-nation-au-coeur-de-la-responsabilite-societale\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lacolombeplus.net\\\/index.php\\\/2026\\\/05\\\/22\\\/lonab-le-jeu-au-service-de-la-nation-au-coeur-de-la-responsabilite-societale\\\/\"},\"author\":{\"name\":\"Dramane FAYAMA\",\"@id\":\"https:\\\/\\\/lacolombeplus.net\\\/#\\\/schema\\\/person\\\/93ddb6e127035a7adb6171877cb18f0c\"},\"headline\":\"LONAB: Le Jeu au Service de la Nation, au C\u0153ur de la Responsabilit\u00e9 Soci\u00e9tale\",\"datePublished\":\"2026-05-22T17:57:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lacolombeplus.net\\\/index.php\\\/2026\\\/05\\\/22\\\/lonab-le-jeu-au-service-de-la-nation-au-coeur-de-la-responsabilite-societale\\\/\"},\"wordCount\":782,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/lacolombeplus.net\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/lacolombeplus.net\\\/index.php\\\/2026\\\/05\\\/22\\\/lonab-le-jeu-au-service-de-la-nation-au-coeur-de-la-responsabilite-societale\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lacolombeplus.net\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/LONAB-SiegeUNE.webp\",\"articleSection\":[\"Economie\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/lacolombeplus.net\\\/index.php\\\/2026\\\/05\\\/22\\\/lonab-le-jeu-au-service-de-la-nation-au-coeur-de-la-responsabilite-societale\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lacolombeplus.net\\\/index.php\\\/2026\\\/05\\\/22\\\/lonab-le-jeu-au-service-de-la-nation-au-coeur-de-la-responsabilite-societale\\\/\",\"url\":\"https:\\\/\\\/lacolombeplus.net\\\/index.php\\\/2026\\\/05\\\/22\\\/lonab-le-jeu-au-service-de-la-nation-au-coeur-de-la-responsabilite-societale\\\/\",\"name\":\"LONAB: Le Jeu au Service de la Nation, au C\u0153ur de la Responsabilit\u00e9 Soci\u00e9tale - 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